Businesses are increasingly improving their online presence. This is because of the massive spread of the internet through the proliferation of internet-capable mobile devices. This means that the internet is the best place to get new customers as well as convince your existing customers to remain loyal to your business. One of the best ways to achieving the former is through Search Engine Optimization (SEO). This is the process of creating high-quality relevant content that the Search Engines will be able to easily index and display at the top of the search results for your potential customers’ queries.
However, your competitors will be doing the exact same thing and you have to be clever to be able to trump them to the top spot in the search results. To do this, there are several SEO analysis tools that you can use. Two of the best such SEO analysis tools are SEMRush and Ahrefs (read about it here). Let’s now take a look at 2 ways you can use these powerful SEO tools to beat your competition.
Spying on their Keywords:
For this method to work, you need to first know who your direct competitors are. Figuring this out should be a simple enough process. All you have to do is google your business topic and whoever’s sites turn up there are your direct competitors. Now that you know who you’ve got to beat, you can jump into one of SEMRush or Ahrefs and input their URL in there. This will pull up a list of all other keywords that their sites rank for in Google. Bingo! This is a gold mine that you can use to bring in thousands of potential customers over to your website.
You simply have to create top-quality content that is perfectly relevant to the keywords you’ve gathered and when Google indexes your content, it is bound to place it on top of your competition’s because of your superior quality. That’s the important part here – the quality of your content has to be top-notch; only then will your site outrank your competition’s.
Finding New Keyword Opportunities:
Another easy way to find keywords relevant to your business, something even your competitors may have missed, is through Keyword research tools that come with these SEO Tools. SEMRush, for example, has the Keyword Magic Tool. This tool automatically scans the entire internet and creates a huge list of all possible new keywords that may be relevant to your seed keyword. You can then analyze this and then create top-quality content to rank your site. This will bring in further traffic and help you beat your competition.